So, every time I google a business the next thing that catches my eyes is the logo they have chosen to represent them. Through this article your will get to know:
- What a logo is
- Types of logo
- What logo is a good match for your business
- Software to help you create your own logo
- Create a logo with me Step By Step.
- A video tutorial of me creating logo.
Let me walk you through this scenario: You are looking for a fast-food restaurant, maybe for a takeaway lunch or drive-through order. Your phone is off so you cannot use google maps. You decide to drive around and all you have is your eyes to look for a McDonald's signage. You see the famous McDonald's sign and you decide to do a drive-through order. You become relieved because thank goodness the logo was so evident on the signage you did not get lost looking for a McDonald's. You make drive-through order and enjoy your lunch.
See, from this scenario, we learn that the McDonald's Yellow Logo signage enabled us to identify exactly where the fast-food restaurant was even without google maps. Logos whether small or big identify a business. It is the way consumers identify and connect to a business. Also, note that the McDonald signage was Yellow making it easy to be recognised as you would be looking for Yellow signage with a big M.
So, What is a LOGO?
A logo is a brand mark that is used to represent a brand and distinguishing it from its other competitors. Logos can be in the form of:
- or a combination of the four.
Logos play a big part in our lives. They help us quickly recognise things by just seeing them. Take for example the clothes you were, it's so easy to recognise and differentiate someone wearing a Nike tracksuit.
Logos reflect a brand's character. Logos are memorable and can help you create a winning business.
Types Of Logos.
No business is complete without a logo. Therefore choosing the right type of logo can go a long way to the success of your Business. I use Canva.com to create logos for my businesses. Canva is beginner friendly and you don't need design skills to create a logo. However, a little creativity will be needed. Canva also has done for you logos that you can edit to suit your brand needs. You can also create one from scratch. Just for your info, the logo dimensions you will need are 500 pixels by 500 pixels.
The types of done-for-you logos you will come across are:
- Minimalist Logos
- Feminine beauty Logos
- Monochrome Typography logos
- Dynamic Logos
- Abstract Logos
- Pictorial Logos
- Combination Logos
There are so many logo designs to choose from in Canva enough to inspire and help you choose which design best suits your business.
Software to help you create a logo for your business.
For beginners, I would recommend Canva.com. You will not only use Canva to create a logo but also integrate it with your everyday tools to run your business. You can use canva to create Social media posts, presentations, videos, posters, and so much more. Today we talk about their logo feature. In case you are not sure and in need of some inspiration, Pinterest is one of my favourite tools.
To search for inspiration, go to Pinterest search bar and type logos and a display of Pinterest logo pin related content ideas will appear. Choose one that catches your attention and learn more about it.
Watch the below video for illustration.
How to create a Logo Design on Canva.com
Sign up for a Free Canva Design.
Canva.com had two plans you can choose from as an individual or small business:
- Canva Free
- Canva PRO
Canva FreeEnter your description
250,000 + Free Templates
100+ social media templates
100,000+ Free photos and graphics
Invite members to your team
Invite members to your team
Collaborate and Comment in real-time
5BB of Cloud Storage
Canva ProEnter your description
Everything in Free plus
Premium stock photos, videos, audionand graphics
Premium and free templates with new designs daily
Remove image backgrounds instantly with Background remover
Resize designs infinitely with Magic Resize.
Save design as template for your team to use
100 GB of cloud storage.
Schedule Social Media content to 8 platforms
Log in to your account. (For the purpose of this guide I will be using Canva PRO) The process will be the same in your case if you have Canva Free only Just with free features.
Choose the method you would like to log in with.
Once you log in you will be directed to the Canva Home page. From here you can go to the search bar type logos, or click the second image below the category area or scroll the templates until you see the options logos as shown below. Click one of the logo options to take you to the logo templates page.
Once on the LOGO TEMPLATES page.
Choose one of the logos or Choose to create a Blank Logo. For this guide, I will opt for one of the done-for-you Logo templates on display. Click one of the logos to preview. If not yet convinced it's the logo of your choice use the X on the top right of the preview screen to cancel. Repeat the same method with logos until you find one of your liking. Once you click on the logo of your choice on the preview screen click the purple button customise this logo to take you to the editing page.
It's here where you edit your Logo to suit your brand colour and brand needs. You can edit using the features on the left side of the screen. Once done you can download the file buy clicking the download button of the top right of the screen.
Watch the Video Tutorial Below. I hope you found this guide helpful. If so don't forget to leave a comment.