How To choose the right Domain for your Business.

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If you have a brick and motor company taking your business online is a nice way to expand your business. Taking your business online will open doors for you to tap on untapped customers you wouldn’t reach while operating offline. Domains give your business a home, and online presence therefore choosing the right domain is one step to the success of your business. I will be guiding you through what a domain is, how to come up with the right domain name, the parts of a domain, domain extensions and some of the best domains you can get in the market. So keep reading and hopefully, you get all your answers about domains today.

What is a Domain?

A domain name is the unique name that you choose for your business. This is the name that you will be identified with if anyone searches your business. For example my domain name is empowering possibilties. Therefore a your domain name is your websites name. It is the address internet users will type in to search your website.

How to come up with a Domain Name.

Choosing a domain name is important for your website because it represents your brand or business online. When choosing a domain name my recommendation is that you consider the following:

  • The name should be unique
  • No one else identifies with it
  • The name should be short
  • Easy to remember
  • Avoid special characters so its easy to remember

How to check if your Domain name is available.

One of my favorite tools to check domain names is Bluehost. Since there are so many domain name options to choose from, the first thing you want to check is that your chosen domain name is still available. To begin, you will enter the domain name in the search box below and then click “Search” for your results. When the search is complete, if your domain name is available, you’ll be directed to a page where you can review and purchase it.

In the event your domain name isn’t available, Bluehost can provide several variations and extensions of that domain name for you to choose from. Type any name that comes to your mind and can fit your business below and see if that name is available. This is to ensure no one else has a website or domain that goes by that name.

Now that you know what a domain name is and the force behind choosing your domain name now let’s talk about domain extensions. What they are and why you should choose yours carefully.

What is a Domain Extension?

This is the part after the domain name and the “DOT”. Did you know that the most recognizable domain extension is .com Domain extensions are the perfect way to express your brand in a vivid and creative way. Domain extensions accurately reflect what your brand/business is about. Just like domain names increase your business credibility, domain extensions define the industry your business is in.

I don’t understand when you say domain Extensions?

You must have googled website addresses with words ending with .com .org. .NET .jobs now this are what I mentioned above – Domain extensions or TLD(Top Level Domains)

You will be surprised that we have over one hundred domains extensions. However, there are a few points to note. Let’s look at different domain extensions and what they mean. This will help you decide what extension is right for you.

Generic Top level Domains (gTLD)

These are general-purpose domains and are the most common domains on the web.

The gTLDs can typically be registered by anyone although some of them require you to meet certain requirements.

Examples of generic top-level domains are :

  • .com
  • .online
  • .org
  • .NET
  • .biz
  • .club
  • .store
  • .blog
  • .mobi
  • .travel
  • .jobs
  • .info AND MANY MORE….

Country code top level domains (CCTLDs)

These are extensions based on specific county or geographic locations. Some of this extensions are open for anyone to register while others are restricted to only those that live and work in the specific county. Examples of ccTLDs are :

  • .au for Australia
  • .jp for Japan
  • .ke for Kenya
  • .in for India…etc… the list huge!

Enough of the domains name and domain extension. Lets looks into what a URL is.

What is a URL?

URL stands for Uniform Resource Locator. A URL is a standard way of identifying things on the internet, such as a website, web page, file, or newsgroup. The first part of the URL, before the colon, indicates the method of access; for websites, this is designated by the letters HTTPS. The part of the URL after the colon is interpreted through the access method. For instance, our URL is The first part indicates the method of access to our website, and the second part, including the slashes, indicates the name of the resource, our domain name, and the location of the resource—our website.

You can get a domain from the Bluehost

With all this information at your disposal, it’s now over to you. It’s time to get your business online. Take the first step and choose a domain that suits you.

Get a domain that identifies with you today with Bluehost.

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